SEMrush Review 2020: The Best SEO Tool for Competitive Analysis

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Are you one of those digital markers looking for a comprehensive Search Engine Optimization tool?

SEMrush might be the best option available in the internet world.

SEO has become one of the most spoken words on the internet and a good SEO tool does not have any alternative for boosting your business in many ways. From keyword research to competitor analysis, SEMrush has become a must-have tool for digital marketers. In a most relevant price range, SEMrush is a very useful tool that delivers a wide array of functionality.

What is SEMrush and What does it do?

SEMrush can be typically defined as a competitor analysis tool used for a range of SEO features by Digital marketing professionals and businesses. It helps to analyze domain, competitors, traffic, content, etc. to maximize KPIs for all range of businesses.     

It does keyword research, domain overview analysis, backlink tracking, competitor analysis, technical SEO monitoring, and many other SEO activities.

In January, Forbs Magazine featured SEMrush with the title, “SEMrush crushes 2019 Goals with Growth Strategy and Experimentation.” This proves that this SEO tool has come a long way and making a big leap in the Search Engine industry.

As the article mentioned, “SEMrush claims to work with 25% of the Fortune 500, and 7 out of 10 of the world’s top advertisers.” And this is a very strong indication of the potentiality of SEMrush SEO tool. Put aside all comments and reviews available on the internet, and let’s run some tests for real.


Features of SEMrush: What Does SEMrush Do?

SEMrush can be considered as the best SEO tool depending on its enriched functionality and can be considered as a one-stop solution for SEO marketers.

It actually offers most of the SEO features that all the other 10 best SEO tools combined. Moreover, SEMrush SEO tool provides an in-depth report on almost all aspects of digital marketing including SEO, content marketing, advertising research (both social media and display network), and all range of competitor analysis. In short, SEMrush is a complete and comprehensive digital marketing research tool that will help you drive traffic to your site and boost your business.   

Domain Analytics

SEMrush comes with a fully equipped Domain analytics that provides a complete analysis of your domain. It does not only analyze your domain but your competitor domains. With the help of this tool, you can get an instant overview of your competitors’ domains.
SEMrush Domain analytics

Domain analytics tool includes many other tools like organic research, backlink, advertising research, display advertising, keyword gap analysis, etc. With these tools, a digital marketer can easily track down everything related to a Domain. In the domain overview result, you will see backlinks, search trends, top organic keywords, main organic competitors, top anchors, and their referring domains, etc.

Site Audit

SEMrush site audit tool is another extensive SEO tool that crawls your web pages and recommends for optimization.

If you are an SEO specialist, you will understand the importance of site health. There was a time when search marketers had to check all these issues manually.  Now SEMrush and many other SEO tools are doing your work and suggesting you with necessary actions for better optimizing your site.

Keyword Research

Keyword research tool

Keyword research is inevitable in the world of search engine optimizations. It is the ultimate strategy to get a real conversion. There are hundreds of thousands of websites without revenue and organic traffic. Even many don’t even know that they are running behind the wrong keywords. Therefore, SEO professionals often say that keyword research is a vital part of SEO.

SEMrush has become one of the most popular keyword research tools lately because of the authentic and accurate search volume and keyword difficulty analysis. It also shows CPC and competition of the keyword which can further help you easily visualize your goal and outcome.   

Backlink Audit and Analytics  

These are two separate tools in SEMrush. The Backlink Audit tool allows you to keep an eye on all of your backlinks regarding their authority and toxicity level. It also suggests you disavow and remove bad links to keep your site healthy.

On the other hand, the Backlink analytics tool provides an in-depth backlink overview with authority score, a number of referring domains, and total backlinks with graphs of month-wise backlink growth. It also shows the types of backlinks and the authority score.  

Advertising Research

Advertising research toolkits are the most amazing features of SEMrush unavailable in most of the other SEO tools.