Tips on how to Create Content with a Focus on SEO
Do you want to produce texts for your website or blog that put your content in the first Google results? It all starts with the quality of the content. Pay attention to some text optimization and structuring techniques that highlight your content.
Producing optimized content has become essential for companies that invest in digital marketing because it makes it possible to reach more potential customers and create strategies for them to search for your service or product themselves, instead of bombarding them with advertisements, as it was done before the digital age. With content marketing, like a blog, you attract more educated consumers about what they’re looking for and more likely to close a deal.
1. Define the Right Subjects and Content
One of the first steps in planning content for your blog or website is to determine what types of subjects are relevant to your customers. There is no point in using all the right optimization techniques if the content is of no use to your client or relationship with your business.
It is essential to do research of the target audience and define the Personas, that is, their ideal consumers. What do they look for? What doubts do they have that might get them interested in what you have to offer? Defining your audience will also influence other aspects of the text, such as the language to be used, the size of the article, the use of elements such as images and graphics, among others.
2. Choose A Good Keyword
As you may know, the keyword is the term the user searches for when accessing Google or Bing. The search engine will determine which are the best results to display. So, you must imagine the importance of choosing the appropriate keyword.
A good strategy, on the other hand, would be to choose a more specific term, which will have less search volume but will not have as much competition. In the case mentioned above, a better choice would be to use a word like “sports shoes in Curitiba” or another term that better target the user.
3. Plan the Text Structure Properly
After defining your target audience, choosing the subjects to be addressed, and selecting the keyword, it's time to write. The first step is to plan the text structure to provide a good reading experience and apply optimization techniques. Organize the information into the introduction, development, and conclusion. Preferably, add header and subtitles, so that you make the text easier to read and help search engines identify the topics covered by the article.
Think About the Length of The Article
Plan the number of characters and words taking into account your audience, but also SEO. Google prioritizes longer texts, which are at least 300 words. However, so that the visitor does not get tired during reading, it is legal to take care of texts that exceed 700 words: in these cases, explain the subject at the beginning and use the rest of the text to elaborate, without leaving the crucial information to the end. In short, if your text is around 500 words, it will meet both Google requirements and reader satisfaction.
Internal and External Linking
Add hyperlinks throughout the text that take you to other content on your blog related to the topic you cover. End the text with a call to action, which can be for the person to follow the blog, read another text or redirect them to your website so that they know more about your services and close a deal.
In summary, producing content with a focus on SEO is actually content that is concerned with the reader's experience and brings some techniques to make it easier for Google to understand what the text is about. Remember that you are first writing to people, and their satisfaction with your content should be a priority. If you do, there is no search engine that will not appreciate your page!